Our target audience is aimed at mixed gender music fans who do not necessary know of Howie Day's music but yet enjoy a light rock/country genre who are interested in meaningful songs which are of a quiet tempo, as there is quite a lot of emotive language and the lyrics and story that Howie Day is trying to explain are both rather emotional. I would aim the song at older teenagers to young adults, as in our video it is of a love story which teenagers and young adults could associate with and also as there are scenes of uncomfortable nature with the girlfriend (me) dying; I feel that aiming the video at a younger audience maybe too sensitive as a similar case happened before with one of Britney Spears video's called 'Every time' where throughout the video she is severely depressed and then at the end she drowns herself in a bath.
This was controversial as her target audience is predominately females age between 8 - late 30's. As her target audience includes children, she had to alter her video so that at the end it showed her coming out of the bath so she didn't die. This is why we are able to have scenes of me dying in a car accident because the target audience is of an older age.
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